Why do people like so McDonald's ? / How does McDonald's attract his customers ?

There are several reasons :

• People like McDonald's because this food mode makes one think of childhood. In McDo, we are very quickly served and we eat soft and fat like babies. And like children we eat with fingers, we nibble, we enjoy sweet and sour sauces, we drink through a straw and it is why millions of addicts come back every day.

                                     

• McDonald's harmonizes his decors and his menus with the different cultures. For exemple, McDonald has invented hamburgers with "halal meat" in countries where people don't eat pork. McDonald always invent new meals to have more clients. So McDo makes menus with vegetables, fruits, mineral water and products of warranty origins. McDonald's try to adapt to the different cultures and to the local tastes and people enjoy that.

• McDonald want to attract families and targets children. The McDonald clown appeared in 1963, followed by the "Happy Meal" menu and plastic toys. In restaurants, there are also built-in games where children can have fun. Children love these concepts and drive the rest of the family to go to McDonald's.

                                             

• People like also McDonald's because it allows to spend good time with family and to make good memories.

• Restaurants have drive-in and that allow customers to order and to be served without leaving car.

• They also created McCafé. There we can have breakfast or we can make a break and eat or drink something. Indeed they have a variety of quality coffees and refined cakes and pastries.
  

• Moreover, wifi is free in the restaurants. It attracts also studients, young people and people who travel.
  

                        

 Help : to make one thing of = faire penser à quelquechose ; childhood = enfance ; soft = mou ; to nibble = grignoter ; to drink through a straw = boire avec une paille ; to harmonize = harmoniser ; to target = cibler ; built-in games = aire de jeux ; memorie = un souvenir ; to order = commander ; indeed = en effet

sources : the magazine Okapi on McDonald and google pictures